FAQs

Frequently Asked Questions


What is brand identity design?

It's how someone sees your brand, whether that's through your logo, website, business cards, packaging, signage, vehicle graphics, uniforms, carrier bags, invoices, social media profiles, or something as tiny as the favicon in a web browser.

With competition increasing across all industries, and the need for businesses to stand out from the pack, more importance is placed upon how a brand looks in addition to how great the product or service is.

The design of your brand identity is an investment that, when combined with a superb product or service, will pay off year after year.


How much do you charge?

Before preparing a quote I need to know exactly what is needed, by when, and a few other things. Send an email, fill out the form below or give me a call (619.955.5133) and I will get you a figure as soon as possible.

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How long does it take?

It varies from three weeks to three months, but it is sometimes more, sometimes a little less, mostly dependent on the amount of work involved and to a lesser extent the number of people we will convince about the strongest design direction.


Do you have a process?

There are familiar steps such as setting the brief, researching your business and competitors, sketching and developing ideas, digitizing, presenting, refining. But no two clients are the same, so nothing is set in stone. What is most important is our rapport and shared desire to help you create the success you are aiming for.


What role do I play?

Together we will discuss what direction your identity will take, and your feedback is vital to ensure the strongest idea is delivered. But I certainly don't expect you to do my job for me. You are hiring me because I know how to use design to grow your business. You tell me about what you do, and I'll put everything I have into making sure you get the most effective identity possible—one that beats anything I've done before.


What if we are in different cities? Different states? Different countries?

Most of my clients are long-distance (a result of good search engine rankings and personal recommendations). There is no substitute for meeting face-to-face, but I have found that talking on the phone, through video calls, and via email can save us both a lot of time that would otherwise be spent traveling. Also, I have been able to contribute to highly successful design projects for clients that I have never met in person.


“Eric Yingling is the only communications designer that I would describe as a mandatory must-hire for any organization. Literally the only one.”
— Kevin Harvey, Chief Executive Officer at SenovvA, Inc.