Get in Touch


Eric Yingling is an art director, graphic designer, writer and consultant to small and mid-sized companies.

I began my career as a graphic designer in 1994, and have worked independently as a writer, art director, designer and consultant to enterprises, advertising agencies and design firms since earning my Bachelor of Arts degree at California State University, Fullerton where I graduated with honors from both the Department of Communications (Advertising) and the Art Department (minor in graphic design). My Master's degree was earned from Syracuse University were I studied Advertising Design under such industry greats as Lou Dorfsman, Amil Gargano, Bruce Campbell, Steve Liska, David Altschiller and Stavros Cosmopulos, to name a few.

Before hanging my shingle, I had the good fortune to work at some of the country's leading advertising and design companies while working on some of the country's biggest brands. My goal of offering thoughtful and exceptional communication design to small and mid-sized companies was realized in March 2002 when I started Reason, LLC.


Corporate identity systems (logos, trademarks, emblems) & graphic standards programs, print advertising, annual reports, print production, copy writing, corporate literature, research (visual audits), illustration, photography, nomenclature systems (naming assignments)

Eric Yingling (left) & Ben Yingling

Eric Yingling (left) & Ben Yingling

General Inquiries

For proposal requests, questions about our process or past projects, please don't hesitate to reach out.

Name *

Emails picked up daily:
Or call Monday to Friday (9-5 PST):   619 955 5133 (office) 619 955 5134 (fax)

Letters and packages to:

Reason, LLC
600 B Street
Suite 300
San Diego CA


My FAQ page might answer some initial questions.

“Eric is the ABSOLUTE best. He designed our logo and collateral and had also designed print ads for us and everything has been outstanding. And he is so easy to work with. I highly recommend Eric!!”
— Elizabeth Leontieff, COO at SteelBridge Insurance Services