Eric Yingling is an art director, graphic designer, writer and consultant to small and mid-sized companies.

I began my career as a graphic designer in 1994, and have worked independently as a writer, art director, designer and consultant to enterprises, advertising agencies and design firms since earning my Bachelor of Arts degree at California State University, Fullerton where I graduated with honors from both the Department of Communications (Advertising) and the Art Department (minor in graphic design). My Master's degree was earned from Syracuse University were I studied Advertising Design under such industry greats as Lou Dorfsman, Amil Gargano, Bruce Campbell, Steve Liska, David Altschiller and Stavros Cosmopulos, to name a few.

Before hanging my shingle, I had the good fortune to work at some of the country's leading advertising and design companies while working on some of the country's biggest brands. My goal of offering thoughtful and exceptional communication design to small and mid-sized companies was realized in March 2002 when I started Reason, LLC.

Specialties

Corporate identity systems (logos, trademarks, emblems) & graphic standards programs, print advertising, annual reports, print production, copy writing, corporate literature, research (visual audits), illustration, photography, nomenclature systems (naming assignments)